Under the AI4Globe initiative, Business and Technology University held a session titled “AI & Strategic Marketing.”
Date and Time: July 21, 16:00
The session consisted of two parts.
The first part focused on research insights. Participants were introduced to BTU’s study “How Are Georgian Companies Adopting AI Marketing Tools?” presented by Zotne Zhghenti, Associate Professor and Research Consultant at BTU.
The second part continued with a practical training session on AI & Strategic Marketing: Building a Brand With AI. The training was led by Mariam Bebiashvili, Brand Strategist and Founder of minds&marketing.
This session was part of the Summer 2025 series carried out within the AI4Globe framework.
